How In-Depth Interviews Sparked Thought Leadership Content for USPS
The Challenge: Create Thought Leadership Content Highlighting Emerging Trends
With so much competition for our attention, it’s tough for marketers to break through the noise. The United States Postal Service (USPS) wanted to explore the value of direct mail and uncover best practices for marketers looking to include it in their strategies. To do this, they teamed up with Insight By Design to gather insights from in-depth interviews.
Our Solution: In-depth Interviews with Small Business Owners & Marketers
Working alongside their marketing agency, MRM, we conducted one-on-one in-depth interviews with leading marketers, brand strategists, and creative experts. Our goal was to explore how marketers view and utilize direct mail today while keeping an eye on future trends.
They shared insights on both successful and less effective direct mail campaigns, which helped us gather valuable ideas for making direct mail a hit.
Our Impact: Highlighted Why Direct Mail is Still Powerful
Our research uncovered new trends and opportunities for decision-makers and small business owners thinking about direct mail.
These insights shaped USPS’s thought leadership content, including ‘The Art and Science of Direct Mail,’ a guide created in partnership with the Association of National Advertisers.
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