Fueling Growth For Seed Health Using A&U Study & Product Concept Test
The Challenge: Strike the Right Tone To Win Consumers in a Crowded Supplement Space
Seed Health creates groundbreaking products in the probiotic space, aiming to set a new standard through science and education. As a new brand, Seed wanted to better understand how to best build consumer awareness and understanding, launch new products in different subcategories, and develop effective messaging. To tackle these challenges, they partnered with Insight By Design to conduct an Attitudes & Usage study, also known as an A&U study, along with a Product Concept Test.
Our Solution: Innovative Quantitative Approach to A&U Study + Product Concept Testing
To give Seed a better understanding of probiotic consumers, we conducted an A&U study paired with product concept testing. This approach helped us uncover valuable insights about what probiotic consumers really want and how these products fit into their daily routines. Our research highlighted gaps and opportunities for Seed, paving the way for exciting new product developments!
Our Impact: Practical Plan for Consumer Targeting, Education, and Product Development
Our A&U study and product concept test helped pinpoint the most important consumer segments for Seed. We also discovered effective strategies for targeting, messaging, and education that really resonated with key groups. Plus, our research offered insights on how to expand their product line. This opened the door for Seed to tap into the oral health market, revealing new cross-selling opportunities and attracting new customers.
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