Meet Your Insights & Strategy Pros

Jerry is a 30+ year veteran of Consumer Insights who has worked on hundreds of brands across nearly every sector, and is an expert in Market and Brand Strategy, Brand Positioning and Tracking, Marketing Effectiveness, Segmentation, Audience Profiling, Data Integration and Story-Telling. Jerry began his career on the client-side, first as a Senior Statistician at AT&T and then as a Research Manager for Hallmark Greeting Cards where, as an expat residing in The Hauge, he was tasked with building new Insights departments in the five largest European markets.Given his love for brands and communications, Jerry also spent several years working at different Advertising and Media agencies, working first for Leo Burnett in London, then for Publicis in New York, and more recently, for Essence MediaCom in Miami as their Head of Consumer Insights. Jerry also has fifteen years of experience working at top Research agencies, including Kantar where he was a Global Account Director, Ipsos where he was a Senior Client Officer, and lastly, at Qualtrics where he was a Senior Solutions Strategist. Jerry received his degrees in Sociology from the University of Kansas and Duke University, has taught Market Research courses at the Fashion Institute of Technology in New York, and currently guest-lectures at the University of Miami.

Rachel Ellis is a marketing veteran and the Principal of re: INNOVATION, a thriving innovation consultancy known for a unique combination of conceptual and analytic thinking. After graduating Summa Cum Laude from The Wharton School of Business at the University of Pennsylvania, Rachel joined The Quaker Oats Company where she led Innovation and Strategy for Gatorade for over a decade helping triple the brand to over $3 Billion in revenue. Since starting re: INNOVATION, Rachel has brought the same creativity and passion and ability to break paradigms to category leaders in Health and Beauty, Technology, Spirits, Confections, Foods and Beverages. She is an expert facilitator having moderated hundreds of ideation sessions, strategy workshops and qualitative interviews where she uses her unique perspective to uncover new insights and to push ideas into new areas. Rachel holds several patents and was selected as one of “Ten Who Will Make a Difference” by Beverage Industry. She lives in Chicago with her husband and three daughters and practices marketing daily to get them to eat more green vegetables.

Chuck Miller is president of Digital Marketing & Measurement, LLC (DM2), a research agency focused on advanced analytics and measurement. During his 25+ years in research, Chuck has built significant capabilities in provider and end client organizations, including 10+ years as a vice president at AOL and Time Warner leading Consumer Insights and Business Intelligence functions. A pioneer in online research, Miller is named Inventor on a US Patent associated with the first survey router. As a recognized thought-leader in marketing research, Miller frequently publishes, speaks at conferences, and leads many industry initiatives. Chuck has been recognized as a Laureate by the Insights Association – a “lifetime recognition of distinction, for a distinguished career marked by meaningful contributions that have advanced the profession.”

Mark is professional video editor and content creator with more than 215,000 YouTube subscribers. He helps with our mission of elevating insights deliverables and creating visually stunning content that our clients get excited to engage with and share. He brings real-world YouTube experience and artistic talents to every project, conceptualizing and executing captivating visuals that enhance the viewing experience and increase viewer retention.