Optimizing Olympic Sponsorship Messages Through Media Evaluation
The Challenge: Maximize The Power of Olympics Sponsorship
With the Olympic Games just around the corner, NBC wanted to amp up the effectiveness of their sponsorship messages. So they partnered with us at Insight By Design to help their key sponsors master visual storytelling. We conducted a comprehensive media evaluation to identify best practices and ensure their messaging resonated with the Olympic audience.
Our Solution: A Custom Media Evaluation
We designed a custom sponsorship media evaluation to help Olympic sponsors enhance their communications. This evaluation focused on how logos and visual elements work together in Olympic storytelling. It identified the best combination of these elements to support the LA28 Olympic narrative and build excitement for the upcoming games.
Our Impact: A Playbook for the Best Visual Combinations to Support the LA28 Story
Our research uncovered key insights on how corporate branded assets can best show support for Los Angeles and generate excitement for long-term Olympic sponsors. Using these findings, sales materials were developed ahead of the Olympics to guide the design and execution of sponsor logos. The research learnings ultimately helped to secure corporate logo lockups at the Paris Olympics, paving the way for the LA28 games.
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