Mutiny Island Vodka
Developing a Unique Brand Story for the World’s First Island Vodka
The Challenge
Mutiny Island Vodka hit the vodka scene in 2017 with a one-of-a-kind island spirit made from tropical breadfruit and clean Caribbean rainwater. After a successful start, Mutiny wanted to take the brand to the next level by sharing their story in a way that creates intrigue and excitement but lacked the consumer insight needed to do it right. That’s where we came in.
Our Solution
To ensure rebranding efforts were successful, we conducted an immersive Exploratory Study using a unique 3 phase approach, each with a distinct purpose and building on the next. Digital Diary Pre-Tasks followed by Friendship Pairs allowed us to truly ‘get to know’ today’s spirits consumer and fully deep dive into potential brand narratives and messaging in creative ways. To supplement consumer learnings, we spent an afternoon with a small group of influential bartenders in Miami to provide a different perspective of the category, consumer and brand. This On-Premise Workshop allowed our bartenders to experiment with the product while discussing how they would use and talk about the brand to patrons and peers, providing invaluable insights from a different viewpoint.
Our Impact
Coming out of the research we landed on a brand direction that has tremendous potential to help shape the brand and communication efforts in an exciting and refreshing way – ultimately propelling Mutiny Island Vodka’s 2024 creative campaign and U.S. brand launch as the world’s first island vodka.
Insight By Design provided tangible and insightful results that were able to be immediately implemented in strategic designs. Most of all they are a pleasure to work with and care for their clients! Love this team!
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