Rapid Message Testing: Optimize Your Marketing in Days, Not Weeks
Worried you're not getting your message quite right? There isn't a one-size-fits-all approach that will work for every brand. After all, there are a million intersecting world events and competing priorities. The solution lies in involving customers early and frequently without hampering the creative team's progress. Brands can accomplish this through message testing.
Our rapid insight approach enhances major social media campaigns, PR efforts, and advertising messages for leading brands. This agile message testing approach places consumers at the forefront without slowing down creative teams. No need to develop questionnaires from scratch or worry about finding the right respondents. Just provide the creative assets, and we'll handle the rest. In just days, we'll deliver a streamlined summary of how to optimize the message for maximum impact with the target audience.
Message Testing Types
Our approach offers two distinct methods, each designed to provide valuable insights into how consumers perceive and understand the message. These methods allow for quick iteration and refinement, ensuring the final message hits the mark. Whether you need broad quantitative data or deep qualitative insights, our message testing options cater to all needs.
Audience Survey
An audience survey is ideal for a quick "disaster check" on a concept or deciding between two or more competing messages or ideas. We provide a dashboard-style read on appeal, relevance, key takeaways, and impact on brand perceptions. We also include detailed recommendations for both tactical and strategic improvements to boost impact and positive brand effects. The sample is typically a broad consumer population (customized for category and brand, of course), with the option to include additional specific sub-groups (demographic cohorts, brand users, etc).
Quick Qualitative
With this message testing option, we recruit up to 15 respondents (or more as needed) to exact specifications. Then, we'll present messages and creative ideas via a fully interactive online platform. It's perfect for detailed feedback on multiple message aspects when more nuance and richness are required. Additionally, it allows for iteration, presentation of multiple concepts if needed, and follow-up on specific responses. This is helpful to dig deeper into what's working and what needs improvement. This approach is particularly valuable for understanding potential watch-outs or sensitivities related to prepared content.
Interested in message testing?
Don't have finished messages or creative yet? Injecting consumer insight early in the creative development process is always the way to go. We also have solutions to help with this; just give us a shout. We'll find a way to craft exactly what you need in the time frame you need it.
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